Dual-Pricing by ZEZE
Your customers' card price covers the processing. You pay none.
A cash price and a card price, both posted before the sale. Your customers choose how to pay. You keep every dollar of the cash price.
What it is. What it isn't.
Dual pricing is the same thing gas stations have done for decades: one price for cash, one for card, both on the sign.
It is
- Two posted prices: a cash price and a card price.
- The customer chooses how to pay, and so which price they pay.
- The card price is the advertised price, shown before the sale.
It isn't
- A fee added at the register.
- A line the customer discovers at the end.
- Anything hidden. Both prices are on the sign, the screen and the receipt.
What your customers see.
Both prices are posted before the sale. The receipt shows which one the customer chose.
On the terminal.
Your customer sees both prices on the screen before anything is charged, and picks one.
- Both prices, side by side. The cash price and the card price for the sale, on one screen.
- One tap to choose. Card or cash. Nobody has to ask, and nobody does math at the counter.
- The receipt matches. Whichever price your customer picked is the total they see printed.
The rules, and how we keep you inside them.
We program the terminal, print the signage and set the receipts so every sale follows them.
- Up to 4%between the cash price and the card price
- Every card typeCredit and debit alike. The exception is EBT, always at the cash price.
- All 50 statesLegal nationwide
- Posted up frontThe card price is the advertised price
Set up in three steps. We do all of them.
- 1
We program your terminal or POS
Clover, Dejavoo, PAX and Verifone all run dual pricing. Your screen shows both prices on every sale.
- 2
We set up signage and receipts
A sign for the counter, both prices on the screen, and a receipt with one card adjustment line.
- 3
You keep what you earn
Nothing monthly, nothing per transaction. Deposits arrive next day.
Not sure it fits your customers? Interchange-plus is the other model. We will tell you straight which one wins for you.
Who it fits.
Works best for service businesses
Tickets are bigger, there are fewer impulse purchases to lose, and customers already expect to choose how they pay.
Counters with everyday tickets do well on it too. Most of our dual-pricing merchants are in one of these.
Food & drink
Retail
Beauty & wellness
Very large invoices, B2B or mostly online? Ask us. Sometimes interchange-plus wins, and we will say so.
Questions merchants ask us.
Anything else? Call or text us.
Is dual pricing legal?
Yes, in all 50 states. The rules: the difference between the cash price and the card price is capped at 4%, it applies to every card type except EBT, and the card price is the advertised price. We set up your terminal, signage and receipts to follow them.
Which cards does it apply to?
Every card type: credit, debit and PIN debit. EBT is the exception; those sales are always at the cash price.
What do I pay ZEZE?
Nothing monthly and nothing per transaction. Your customers' card price covers the processing. You pay none. The only other cost is equipment, and many merchants qualify for free equipment. Ask if you do.
How does it show on the receipt?
The receipt lists the items, then one line called card adjustment, then the total, which is the posted card price. Customers who pay cash see no adjustment line.
Do I need signage?
Both prices are posted at the register and on the terminal screen, and we supply the signage. Your customers see the two prices before they pay, never after.
Can I go back to interchange-plus?
Yes. There is no contract, so you are never locked into a model or into ZEZE. If dual pricing is not right for your customers, tell us and we move you to interchange-plus.
See what you'd save on Dual-Pricing by ZEZE.
Two minutes in the estimator, or send a statement and get the real number within 24 hours.